Your 2026 Green Industry Marketing Checklist: What to Fix Before the Season Starts
Every lawn care and landscaping business wants a stronger year ahead. More leads. Better customers. Less scrambling when the season ramps up. But the businesses that grow consistently aren’t the ones reacting in March — they’re the ones preparing in January.
The start of the year is the best time to step back and review your marketing foundation. Not to overhaul everything, but to make sure the basics are working the way they should.
Start With Your Brand
Your brand is often the first impression customers get, long before they call or fill out a form. Ask yourself: does your logo still represent the quality of work you do today? Is it easy to read on trucks, shirts, and online? Consistent, professional branding builds trust before a customer ever reaches out.
Review Your Website Like a Customer
Your website should do three things clearly: explain who you are, what services you offer, and how to contact you. If someone lands on your site and has to guess, scroll endlessly, or hunt for a phone number, you’re losing opportunities. January is the time to make sure your site is fast, mobile-friendly, and focused on converting visitors into leads.
Don’t Ignore Local Search
Most customers find green industry businesses through Google. That means your Google Business Profile needs to be accurate, active, and optimized. Business info, services, photos, and reviews all play a role in whether you show up — or get skipped.
Make Sure Everything Matches
One of the biggest issues we see is inconsistency. Different logos, outdated services, mismatched phone numbers, or old messaging across platforms. Google notices this. Customers notice it too. Alignment builds trust and helps your marketing perform better overall.
Plan Before You Promote
Before you think about ads, mailers, or new tactics, make sure your foundation is solid. Marketing works best when each piece supports the others. A strong website, clear branding, and local visibility make every future effort more effective.
The businesses that win the season aren’t doing more — they’re doing the right things first.
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