If you run a lawn care, landscaping, or hardscaping business, your next customer probably won’t start by scrolling social media. They’ll start on Google.

‍

When someone searches “lawn care near me” or “hardscape installation in [your city],” Google’s Local Search results (often called the “Map Pack”) are front and center. If your business isn’t there—or your profile isn’t optimized—you’re missing out on high-quality leads who are ready to book.

‍

The good news? You can change that.

‍

Why Your Google Business Profile Matters
‍

Your Google Business Profile (GBP) is more than an online business card. It’s the most visible piece of your online presence, often seen before your website. A well-optimized profile can:

• Boost your visibility in local search results
• Increase clicks to your website
• Drive more calls and quote requests
• Build trust with potential customers before they even meet you
  ‍

On the flip side, a neglected or incomplete profile can make customers skip over you entirely—and go straight to your competitors.

‍

How to Optimize Your Google Business Profile

‍

The basics matter, but the details win the leads. Here’s what to focus on:

‍

1. Fill Out Every Section Completely

‍

Google rewards profiles with complete and accurate information. That means:

• Correct business name, address, and phone number (NAP consistency is key)
• Accurate hours, including seasonal changes
• Complete list of services
• Service area coverage

‍2. Use Keywords Naturally

‍

Think about what your customers type into Google. “Lawn mowing in Springfield” or “patio installation in Dallas” are examples of keyword + city combos you should work into your business description and services.

‍

3. Add Photos Regularly

‍

Businesses with photos get more clicks. Upload shots of your crew in action, before-and-after transformations, and branded vehicles. Keep them high-quality and up to date.

‍

4. Post Weekly

‍

Treat your profile like a mini social feed. Post updates about recent jobs, seasonal services, promotions, or tips. Weekly activity signals to Google that you’re active and relevant.

‍

5. Collect & Respond to Reviews

‍

Reviews are one of the biggest ranking factors in local search—and they build trust with potential customers. Ask happy customers for feedback, and always reply to reviews, both positive and negative.

‍

Common Mistakes to Avoid

• Leaving service areas blank or too broad
• Using low-quality, unbranded images
• Forgetting to update seasonal hours
• Ignoring negative reviews instead of addressing them professionally

How This Helps You Win More Work

‍

When your GBP is optimized, you show up more often in local searches, get more clicks to your site, and attract customers who are ready to buy. Plus, the more people engage with your profile—clicking for directions, calling, visiting your website—the more Google sees your business as relevant, which can further improve your ranking.

‍

At Branded Bull, we’ve helped 300+ green industry businesses stand out, get found, and win more work with a combination of Google Business Profile optimization and local SEO services. If you’re serious about showing up where customers are looking, it starts with your profile.

‍

Ready to get found?

‍

Our Local SEO package includes full GBP optimization, weekly posting, review management tools, and more—built specifically for green industry pros. Learn more here »

‍